STRATEGI KOMUNIKASI PT.WANGSA PROMOSINDO DALAM MEMPROMOSIKAN BUDAYA KOTA PALEMBANG

The purpose of this study is to determine the communication strategy PromosindoWangsa in promoting culture Palembang City. This research method qualitative with adescriptive approach interviews, observation, documentation, literature study. conducted byinterviewing all informants, and results indicate that: 1.The marketingcommunication Wangsa Promosindo event organizer at planning stage jointlydrafting concept customers, always taking a personal customers orprospective 2. marketing for eventorganizer implementation an action that often taken by companies beforecarrying out their duties, such as rehearsal which aims reduce errors can occur, 3 Themarketing Promosido last stage, namelyevaluation, properly accept complaints given try tocorrect mistakes occur during event. Keywords: strategy, customer trust,marketing